Tuesday, May 27, 2025
WTM London 2025 is gearing up to be the most expansive and influential edition in its distinguished 45-year history, driven by an unprecedented surge in global travel demand and a significant enlargement of the Excel London venue. Scheduled from Tuesday, November 4 to Thursday, November 6, 2025, this edition aims to surpass the remarkable success of 2024, which recorded an 11 percent increase in qualified buyers and hosted over thirty-four thousand pre-arranged business meetings, underscoring WTM London’s status as a cornerstone event for the travel industry.
Building on the capacity boost provided by the 2024 launch of the Capital Hall and Auditorium at Excel London, the 2025 event will benefit from a massive addition of twenty-five thousand square meters of space. This expansion, amounting to a 25 percent increase in the venue’s size, will enable the event to accommodate more exhibitors and visitors, foster richer networking opportunities, and enhance the overall experience. The extra room will support more dynamic presentations, larger activations, and deeper engagement among travel professionals and decision-makers.
A standout innovation at WTM London 2025 is the debut of the WTM Trend Fest, a groundbreaking cultural showcase designed to spotlight immersive and experiential travel trends from around the world. This new programme aims to elevate the event’s commitment to leading-edge travel developments by offering a vibrant platform for exhibitors to present live performances, themed activations, and daily talks. With a focus on themes such as wellness, pop culture, gastronomy, adventure, and sports, WTM Trend Fest will provide visitors with unique interactive experiences that reflect the evolving tastes and interests of modern travelers.
The diversity and scale of WTM London’s exhibitor community continue to grow steadily. In 2024, the event featured over four thousand exhibitors—a growth of 8 percent over 2023—covering a broad spectrum from destination marketing and travel experiences to transport services, accommodation providers, and innovative technology companies. Early projections for 2025 point toward record-breaking participation once again. To further boost engagement, WTM London will introduce WTM TV, a dedicated live broadcast channel set to launch in 2025. This new media platform will provide educational programming, live event coverage, interviews, and insider perspectives, offering attendees and partners enhanced visibility and connectivity both onsite and worldwide.
WTM London’s role as a global policy influencer also continues to strengthen. In 2024, over fifty Tourism Ministers attended the event, a 12 percent rise compared to the previous year, reflecting its growing importance as a forum for international tourism leadership. The 2025 Ministers’ Summit, organized in partnership with the United Nations World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC), promises its most influential gathering yet, with organizers anticipating even higher ministerial involvement. This summit facilitates critical discussions on sustainable tourism, economic recovery, and global cooperation, positioning WTM London at the heart of shaping the future of travel policy.
At the helm of the 2025 event is newly appointed Event Director Chris Carter-Chapman, whose vision includes fostering stronger collaboration among industry stakeholders and enhancing WTM London’s global prominence. Carter-Chapman aims to steer the event toward greater innovation and inclusivity, ensuring it remains the leading platform for business, knowledge exchange, and networking within the travel sector.
The WTM London Conference Advisory Team, composed of respected industry figures, continues to play a pivotal role in shaping the event’s educational agenda. The advisory panel includes experiential travel expert Uwern Jong; industry consultant Mark Frary; Matthew Gardiner, a leader in travel community building; Tina Charisma, founder of the Charisma Campaign; tourism strategist Tina O’Dwyer; and sustainability specialist Timothy O’Neil-Dunne. Together, they will curate a forward-thinking conference programme that addresses emerging challenges and opportunities in travel, focusing on innovation, sustainability, digital trends, and destination management.
Chris comments: “Although we’re still early in the planning and promotion cycle, all indicators suggest WTM London 2025 will be a landmark edition—already tracking significantly ahead of 2024. With the next phase of Excel London’s expansion underway, we’re unlocking unprecedented opportunities for exhibitors, content, and visitor experiences at a scale never seen before.”
“Our partnership with Excel London is central to WTM London’s ability to grow and innovate, Together, we’re creating a dynamic platform that reinforces the Capital’s status as the epicentre of global travel and tourism dialogue.”
“WTM London is proud of its legacy — but we’re firmly focused on the future,” Chris concluded. “We’re evolving faster than ever before to meet the expectations of a global audience, and 2025 will set a bold new benchmark for what this event can deliver.”
Details of the conference tracks for WTM London 2025 are expected to be announced shortly, with ticket sales opening in June. Attendees can look forward to a comprehensive agenda filled with insightful sessions, interactive workshops, and keynote speeches from industry trailblazers, designed to equip travel professionals with actionable knowledge and strategic foresight.
In summary, WTM London 2025 is set to break new records, delivering an unparalleled experience for exhibitors, buyers, policymakers, and media representatives alike. With its expanded facilities, innovative new cultural programming, and increased global influence, the event promises to be a defining moment for the travel industry—celebrating its resilience, creativity, and ongoing evolution in a rapidly changing world.
