Nepal Hosts New 5th Himalayan Travel Mart 2025 in Kathmandu, Celebrating PATA Nepal Chapter’s Golden Jubilee and Promoting Nepal as Gateway to the Himalayas

Tuesday, May 27, 2025

PATA Nepal Chapter and Nepal Tourism Board, in collaboration with Nepal Airlines, and other prominent tourism associations and partner organizations at both national and international levels, is all set to host the 5th edition of Nepal’s premier international travel and tourism trade show—the Himalayan Travel Mart (HTM)—scheduled to take place from June 3 to 5, 2025, at The Soaltee, Kathmandu, Nepal.

This year’s edition of HTM holds special significance as it coincides with the Golden Jubilee year of the PATA Nepal Chapter, celebrating 50 years of impactful contributions to Nepal’s tourism development and global connectivity. Additionally, the inauguration day marks a historic milestone—the 75th Anniversary of the first ascent of Mount Annapurna by the legendary French mountaineer Maurice Herzog, whose family is visiting Nepal to honor this legacy.

Held annually in June in Kathmandu, HTM is Nepal’s flagship international tourism trade show, fostering unparalleled networking, business opportunities, and valuable industry insights among global tourism and hospitality organizations, professionals, and individuals engaged in diverse sectors of the industry.

Now in its 5th edition, HTM 2025 will bring together a remarkable gathering of global buyers, diverse sellers, travel bloggers, influencers, thought leaders, high-profile speakers, national and international media, travel professionals, and delegates from around the world.

We are expecting over 700 delegates from 30+ countries, including more than 100 international guests, and a large representation from Nepal’s public and private tourism sectors.

With the overarching theme and vision of positioning “Nepal: Gateway to the Himalayas,” HTM aims to establish Nepal as a premier, year-round travel destination while creating value for all stakeholders through a dynamic platform for promotion, dialogue, and partnership. This year, our focus is on enhancing insightful conference sessions, destination marketing, and mutually rewarding B2B opportunities between registered sellers and hosted buyers.

HTM 2025 Program Highlights:

1) Pre-Mart Familiarization Tours (May 29 – June 2, 2025):

International buyers, bloggers, influencers, and media delegates will participate in curated Destination Experience Tours under two itineraries:

• Nepal’s Golden Triangle: Kathmandu – Chitwan – Pokhara

• Kathmandu Valley and Surroundings: Featuring Panauti, Dhulikhel, Nagarkot, and Kathmandu’s cultural sites. 

These tours provide firsthand exposure to Nepal’s diverse tourism offerings and help international delegates better understand the country’s experiential tourism potential.

2) HTM 2025 Conference – June 3, 2025

The HTM 2025 Conference is being held under the theme “Mountains, Milestones, and Momentum,” which resonates deeply with Nepal’s national tourism narrative.

• Mountains represent the spiritual and geographical identity of Nepal.

• Milestones celebrate our achievements and collective resilience.

• Momentum reflects our united efforts to advance Nepal’s tourism industry.

The conference will host 20+ renowned speakers and thought leaders—both national and international—who will share insights on key topics including:

• Spiritual, Adventure, and Luxury Tourism

• Cultural Intelligence

• Responsible and Sustainable Tourism

• Contemporary Market Trends, Current Issues, and Emerging Opportunities for Tourism 

3) B2B Buyers & Sellers Meet – June 4–5, 2025

The B2B sessions will feature:

• 60+ Buyer Organizations from over 21 countries, including the USA, Europe, Australia, Russia, CIS nations, Asia, and the Gulf region

• 65+ Seller Organizations/Exhibitors from 6 countries, including Nepal, India, Bhutan, Bangladesh, Tibet (China), and Sri Lanka.

These sessions are designed to facilitate meaningful business exchanges, enabling hosted buyers and registered sellers to explore, establish, and expand business partnerships and networking opportunities.

We are honored to receive the invaluable and continued support of our public and private sector tourism stakeholders, whose contributions have made it possible to organize this landmark event.

Key Partners for HTM 2025:

• Organizing Partner: Nepal Tourism Board

• Official Airline Partner: Nepal Airlines Corporation

• Official Hotel & Event Venue: The Soaltee Kathmandu

• Global Payment Partner (Powered by): VISA

• Communication Partner (Connected by): Ncell

• Health Partner: CIWEC Hospital & Travel Medicine Center 

• International Airline Partner: Turkish Airlines

• Domestic Airline Partner: Buddha Air

• Spirituality Experience Partner: Manakamana Cable Car 

• Adventure Partner: HighGround Adventures Nepal

• 24/7 Assistance Partner: Alpine Rescue Service

• Sustainability Partner: Sustainable Tourism Project (STP)

• Partners in Transformation: Import Promotion Desk (IPD)

• Conservation Partner: WWF Nepal 

• PCO: Event Solution

• Creative Partners: Samma Arts and Anigraphy Studio

• Premium Hospitality Partner: Hilton Kathmandu

• Hospitality Partners: Kantipur Temple House, Kantipur Village, Barahi Hospitality & Leisure, Bagaicha, Hotel Crowne Imperial, Hotel Moonlight Kathmandu, Manag Hotel & Spa, Holiday Inn Resort Kathmandu Budhanilkantha, Banbas, Landmark Hotels & Resorts, BagaichaAdventure Resort, Jungle Safari Lodge, Hotel Jungle Crown, Royal Tiger Luxury Resort, Temple Bell Boutique Hotel & Spa, Majestic Lake Front Hotel & Suites, Temple Himalaya Hotel & Spa, and Hotel Sarowar.