Friday, July 4, 2025
Mexico’s Ministry of Tourism has unveiled a new strategic partnership with the cruise industry aimed at promoting Mexican-made products and bolstering the nation’s cruise tourism sector. This new agreement, which is part of the broader “Plan Mexico” initiative, involves key government entities such as the Ministry of Finance and Public Credit (SHCP) and the National Migration Institute (INM), as well as the cruise industry stakeholders, all working together to enhance Mexico’s economic and cultural footprint in global cruise tourism.
The main objectives of the agreement are to generate more jobs for Mexicans, increase the use of local products aboard cruise ships, and promote Mexican folk art to international passengers. This partnership is set to strengthen Mexico’s position as a top cruise destination and contribute to the growth of local suppliers and small businesses throughout the country.
One of the core features of this agreement is the commitment of cruise companies to expand the supply of “Made in Mexico” products onboard their vessels. These products will not only include goods sold to passengers but also be integrated into the overall cruise experience, from the food served to the souvenirs available for purchase. By showcasing the nation’s diverse craftsmanship and quality goods, the partnership aims to increase the visibility and appeal of Mexican products on a global scale, thereby contributing to the local economy.
The Florida-Caribbean Cruise Association, representing the cruise lines, has also pledged to support the retention and payment of the Non-Resident Tax (DNR) to the Mexican government. This tax collection initiative, which began on July 1, 2025, is part of the broader efforts to boost Mexico’s revenue from cruise tourism. This financial contribution will help fund the development of tourism infrastructure and support sustainable projects aimed at preserving Mexico’s cultural and environmental heritage.
In addition to promoting Mexican products, the new agreement will further the goal of making Mexico a prime tourist destination by utilizing the communication channels of the cruise companies. These lines will actively market the country’s diverse offerings, highlighting the country’s rich cultural history, scenic landscapes, and historical landmarks through on-board promotions and marketing campaigns. Mexican folk art will also be showcased on cruise ships and in port areas, allowing passengers to experience the nation’s vibrant culture while traveling.
A significant element of the agreement is the focus on increasing job creation for Mexicans within the cruise industry. The plan includes recruiting Mexican workers for various maritime positions, particularly focusing on increasing the number of qualified Mexican marines and sailors. By establishing collaborations with educational institutions, the government hopes to train and hire more Mexican nationals, ensuring the cruise industry benefits from a skilled and local workforce.
The cruise companies involved in the agreement will also provide valuable statistical data and research regarding cruise tourism activity in Mexico’s ports. This information will be used to assess the impact of the sector on local economies and inform future strategies for growth and development.
Furthermore, the agreement emphasizes the importance of the tourism sector’s participation in “Plan Mexico,” a comprehensive initiative aimed at boosting national tourism and economic activity. By reinforcing collaboration between the Mexican government and the cruise industry, both parties aim to achieve ambitious investment goals and further integrate Mexico into the global tourism market.
As part of the broader economic strategy, a tax incentive program has also been introduced for foreign cruise passengers. The initiative, which was published in the Official Gazette of the Federation on December 31, 2024, is designed to reduce the financial burden on travelers coming to Mexico by sea. The tax incentive will be phased in gradually until 2030, allowing cruise passengers time to adjust to the new DNR fee structure.
This collaboration between the Mexican government and the cruise industry comes at a crucial time, as the global cruise sector continues to recover from the impacts of the COVID-19 pandemic. With the increase in demand for international travel and cruise experiences, this partnership positions Mexico as a key player in the rapidly growing cruise tourism market.
By fostering stronger ties between the cruise lines, local businesses, and the government, Mexico is poised to not only enhance its presence in the cruise tourism market but also create lasting economic and cultural benefits for its citizens. Through this initiative, Mexico is sending a clear message that it is committed to strengthening its tourism industry and promoting the nation’s unique products and culture to the world.
«Enjoyed this post? Never miss out on future posts by following us»
