Wednesday, July 2, 2025
Scenic Group, a renowned leader in luxury river and yacht cruises, has announced a new strategic alliance with Ensemble, a distinguished network of premium travel agencies across the United States and Canada. This collaboration integrates Scenic Luxury Cruises & Tours and Emerald Cruises into Ensemble’s exclusive roster of elite suppliers, significantly expanding the reach of these top-tier cruise brands to Ensemble’s extensive network of travel advisors.
This partnership marks a significant milestone for both brands, aligning Scenic Group’s commitment to offering unparalleled all-inclusive travel experiences with Ensemble’s focus on providing its travel advisors with access to exceptional products. The agreement allows Ensemble’s members to offer a range of tailored itineraries, innovative marketing tools, and enhanced booking rewards, providing their clients with unrivaled luxury cruise experiences.
Scenic Luxury Cruises & Tours: Ultra-Luxury Voyages for the Adventurous Traveler
Scenic Luxury Cruises & Tours is internationally recognized for its ultra-luxurious river and ocean voyages, designed for travelers who seek both adventure and the utmost comfort. The brand’s flagship Discovery Yachts™, Scenic Eclipse and Scenic Eclipse II, offer guests a unique opportunity to explore all seven continents. These state-of-the-art yachts are equipped for exploration in some of the most remote corners of the world, granting access to more than 350 exclusive destinations, including the polar regions that are only accessible to a fortunate few.
Both Scenic Eclipse vessels are specially designed to provide an immersive, all-inclusive luxury experience. The yachts feature spacious suites, world-class dining, and a comprehensive selection of excursions tailored to guests’ interests. With a combination of cutting-edge design and adventure, these yachts offer a way to explore rare destinations while maintaining an unmatched level of comfort and sophistication.
In addition to its luxurious yachts, Scenic also operates a fleet of 13 river ships that navigate some of the world’s most iconic and picturesque waterways in Europe and Southeast Asia. These all-inclusive vessels offer guests the chance to fully immerse themselves in the rich culture, history, and natural beauty of the rivers they traverse. Whether it’s exploring the timeless Danube and Rhine in Europe or discovering the enchanting Mekong and Irrawaddy rivers in Southeast Asia, Scenic’s river cruises provide a harmonious blend of adventure, culture, and luxury, catering to every type of traveler seeking a memorable journey.
Emerald Cruises: Expanding Fleet and Boutique Luxury
Emerald Cruises, part of Scenic Group, complements Scenic Luxury Cruises & Tours by offering sleek, modern luxury river and yacht cruises. Known for its elegant ships and intimate onboard experience, Emerald’s fleet continues to grow. In 2026, Emerald Astra will join the fleet as the 11th Star-Ship, bringing a new level of contemporary luxury to European river cruising. Designed for those who value cultural immersion and modern design, Emerald Astra will offer intimate experiences while navigating Europe’s great rivers.
Emerald is also expanding its luxury yacht offerings with the addition of Emerald Kaia in 2026. This yacht will join Emerald Azzurra and Emerald Sakara, which already provide boutique, all-inclusive voyages across the Mediterranean, Adriatic, Caribbean, and beyond. With luxurious accommodations, world-class dining, and a personalized onboard experience, these yachts offer an intimate and refined atmosphere perfect for discerning travelers.
Looking ahead to 2027, Emerald Cruises will debut two new superyachts, Emerald Raiya and Emerald Xara, alongside Emerald Lumi, a custom-designed river vessel that will set sail on the iconic Seine River. These additions will further solidify Emerald’s reputation for providing exclusive and luxurious cruising experiences in the most sought-after destinations around the globe.
Exclusive Offers and Benefits for Travelers
To commemorate this exciting new partnership, Scenic Group is offering a limited-time promotion for bookings made between July and August 2025. This offer applies to all Scenic and Emerald Cruises sailings in 2025, giving travelers the opportunity to enjoy added value when booking their dream luxury cruises.
In addition to the promotional offer, the partnership includes an ongoing consumer benefit available across all Scenic and Emerald ships. This initiative is designed to further enhance the guest experience, ensuring that travelers enjoy exceptional service, premium amenities, and a seamless journey from start to finish.
Ensemble’s Commitment to Expanding Its Cruise Offerings
This collaboration is also part of Ensemble’s ongoing commitment to expanding its cruise portfolio and enhancing its relationships with premium suppliers. Ensemble has consistently provided its travel advisors with the necessary tools, resources, and support to elevate their businesses. Ensemble enhances its support for members through forward-thinking programs like Cruise Circles, a platform that fosters collaboration and the sharing of insights among advisors, and Cruise EMAPP, the Ensemble Member Advisor Partner Panel, ensuring that its members have the tools and resources necessary to thrive.
The collaboration between Scenic Group and Ensemble highlights the mutual commitment of both brands to providing exceptional and customized travel experiences. Ensemble’s advisors will now have access to Scenic and Emerald’s exclusive itineraries, promotional offers, and world-class luxury cruises, ensuring that they can provide their clients with unforgettable journeys.
This strategic partnership represents a powerful move for both brands as they aim to offer the finest luxury cruising experiences to elite travelers across North America. By joining forces, Scenic Group and Ensemble are providing travelers with unprecedented access to the world’s most luxurious cruises, ensuring every journey is as exceptional as the destinations they visit.
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