It’s time to start shopping—Amazon Prime Day 2025 has arrived. For the first time, the annual two-day shopping event is running for a whopping four days, offering shoppers more time to save on everything from durable luggage and tech accessories to home goods and shoes. The sale starts today, Tuesday, July 8, and runs through Friday, July 11, 2025.
A longer sale means more chances to decide what purchases you’d like to commit to—this summer sale typically brings with it Amazon’s steepest discounts of the year across all major categories, including electronics, camping gear, clothing essentials, comfortable shoes, premium beauty products, and more, so there are a lot of options to sort through. And while shoppers aren’t as rushed as last year, don’t delay on big ticket items; tech products in particular tend to go fast, as do some beauty steals.
Whether you’ve got a wish list ready or are new to the retail giant’s Black Friday–like deals, we’ve put together a quick rundown of everything you need to know to make the most of Amazon Prime Day. We’ve also gathered some of the best Amazon deals to shop today and top-selling items from last year’s Prime Day to consider adding to your travel gear haul.
For even more Prime Day sales, head to Traveler‘s Amazon Storefront.
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FAQ:
In case you’re not familiar with Amazon’s mega-sale, let’s get you up to speed: Amazon Prime Day is an annual savings event in which shoppers can find thousands of deals across all major categories. It’s usually a two-day event in July, but this year Amazon is extending it to four days.
For the past few years, Amazon has offered a similar sale in October, giving eager shoppers another chance to save ahead of Black Friday. Electronics and home goods tend to be the most popular items during these events—and amount to the biggest savings—but we typically also see great deals on clothing and shoes, luggage, beauty products, outdoor gear, and family travel essentials.
Amazon Prime Day began on Tuesday, July 8, and runs through Friday, July 11. The best deals tend to sell out before the sale ends, so if you see something you really want on sale, don’t hesitate to add it to your cart.
Do I have to be a member to participate?
Yes, you do have to be an Amazon Prime member to take advantage of these deals. Membership costs $14.99 per month or $139 per year (college students get a discounted rate), but you can sign up for a free 30-day trial here to try it out without committing to a full year. If you do keep your Prime membership account, you’ll have access to same-day, one-day, and two-day shipping on millions of products; two-hour grocery delivery via Whole Foods; Prime’s Try Before You Buy program; and more.
What sales can I shop during Prime Day?
During Prime Day, you’ll find a variety of can’t-miss sales: Lightning Deals, which only run for a few hours; Deals of the Day, which run for one specific day; and Best Deals, which extend beyond the two-day sale. Shoppers will find deals on Amazon devices, as well as discounts across all categories, including luggage, clothing and shoes, tech accessories, outdoor gear, beauty products, home goods, and more. There are also discounts on big ticket items that travelers love, like noise-canceling headphones, e-readers, wearable tech, suitcase sets, and backpacks.
What are some of the best deals so far?
The deals have arrived in full force, and as usual, discounts on tech items are plentiful, whether you’re looking for noise-cancelling headphones, a new fitness tracker, or a portable charger. We’re also seeing steep discounts on Dyson hair tools, Lumineux teeth whitening strips, Travelpro luggage and Baggallini bags, and Eberjey’s super-soft pajamas.
What did Traveler readers purchase most last Prime Day?
Below, we’ve rounded up some of the most-purchased products our readers bought during Amazon’s last’s Prime Day via our recommendations. In-flight essentials and travel accessories reigned supreme, with many of our readers stocking up on neck pillows, lightweight steamers, and handheld fans. Our readers also took advantage of deals on popular tech gadgets, like Apple AirPods, AirTags, and portable chargers.
Some of the best Prime Day deals last year were on skincare and beauty favorites, including Hero’s Mighty pimple patches and Crest 3D Whitestrips. And as always, our readers made sure to snag some camping essentials, too, including waterproof phone pouches and LifeStraw’s personal water filter.
What are Traveler editors’ top Amazon recommendations?
To help give you even more shopping inspo, we rounded up some of our editors’ long-standing favorites from Amazon. These are the accessories we bring on every type of trip, whether it’s a quick weekend getaway or an extended vacation in a far-flung destination. Bestsellers like Bagsmart’s hanging toiletry bag, Tocelffe’s reusable travel bottles, and Holii’s pill case make bringing our daily essentials with us easier than ever. And if you’re heading to a warm-weather destination this summer, make sure to pack some gear that will help you stay cool: portable fans, insulated water bottles, and soothing eye patches.
More Amazon travel essentials we recommend:
This article has been updated with new information since its original publish date.
