Indonesia, Malaysia, Spain, Mexico, Bermuda, USA, China, United Arab Emirates, France: Discover the New Era of Luxury Family Travel with St. Regis and Vilebrequin’s Exclusive Capsule Collection Across Iconic Resorts

Thursday, May 22, 2025

Luxury family travel is evolving, and two iconic brands—St. Regis Hotels & Resorts and Vilebrequin—are leading the way with a collaboration that blends timeless style, immersive experiences, and multi-generational connection. In 2025, St. Regis and Vilebrequin unveil a limited-edition capsule collection featuring exclusive swimwear, accessories, and family games, inspired by the storied Astor legacy and the distinctive spirit of St. Regis Family Traditions. This partnership is not just about apparel but about crafting meaningful moments that span generations, inviting families to celebrate togetherness with style and sophistication.

This feature delves into how this exclusive capsule collection, complemented by bespoke resort activities and immersive family experiences, is setting a new standard for luxury family vacations across some of the world’s most coveted destinations. We explore the collection’s unique design elements, the innovative Family Traditions program, and the luxurious resort offerings that make this collaboration a must-watch for discerning travelers and luxury lifestyle enthusiasts.

Elevating Family Travel: The St. Regis x Vilebrequin Collaboration

Since their founding, both St. Regis and Vilebrequin have epitomized refined luxury and timeless elegance. The 2025 capsule collection builds on the success of their 2023 collaboration, embodying the ethos of “Living Exquisite” through:

• Exclusive Swimwear & Accessories: Custom-designed boys’, girls’, men’s, and women’s pieces featuring playful resort vacation prints and classic cabana stripes.
• Unique Family Keepsakes: Items such as a wooden beach paddle set and beach bucket, crafted as memorable tokens of family vacations.
• Immersive Resort Experiences: Family meals, beachside dining, curated art classes, and paddle court games, all designed to bring the spirit of the collaboration to life.

What Makes This Collection Unique?

• Signature Prints:
  • Family Traditions — nostalgic scenes inspired by St. Regis Resorts globally.
  • Family Stripes — a bespoke “King Cole Red” hue, inspired by New York’s iconic King Cole Bar, birthplace of the Bloody Mary cocktail.
• Craftsmanship and Sustainability:
  Each piece reflects Vilebrequin’s dedication to high-quality tailoring and durable materials, paired with their commitment to sustainable fabrics and marine conservation efforts.

The St. Regis Family Traditions Program: More Than Just a Vacation

At the heart of this collaboration is the St. Regis Family Traditions program, a globally celebrated initiative honoring the legacy of the Astor family—pioneers of refined family travel. The program invites guests of all ages to engage with the rich heritage and vibrant local culture of each resort through:

• Educational Activities: Workshops and expert-led tours uncovering local gems.
• Cultural Immersion: Opportunities to connect with regional artisans and chefs.
• Tailored Family Experiences: Designed to inspire meaningful intergenerational moments.

According to George Fleck, Senior Vice President and Global Brand Leader at St. Regis, “Our brand is inspired by the Astors’ spirit of connection through special moments, a tradition we continue today by creating unique opportunities for families to celebrate together.”

Immersive Family Experiences at Select St. Regis Resorts

To celebrate the capsule collection’s launch, St. Regis Resorts worldwide are unveiling special experiences that enhance the family leisure lifestyle:

• Signature Family Meal: A curated three-course dining experience served poolside or beachside, complete with playful beach bucket keepsakes.
• Design Takeovers: Vilebrequin motifs incorporated into beach cabanas, lounges, and resort spaces.
• Activity Highlights: Paddle court games, art classes for all ages, bespoke beachside dining, and reimagined St. Regis Rituals focused on family bonding.
• Luxury Accommodations: Spacious suites and multi-bedroom villas with bespoke butler service, designed for comfort and connection.

Where to Experience the St. Regis x Vilebrequin Collaboration

This global collaboration is available at a select group of prestigious St. Regis Resorts that capture diverse coastal charm:

• Indian Ocean: The St. Regis Bali, The St. Regis Langkawi
• Mediterranean: The St. Regis Mallorca
• Caribbean: The St. Regis Cap Cana
• Pacific Coast: The St. Regis Punta Mita
• Atlantic Ocean: The St. Regis Bermuda, The St. Regis Bal Harbour
• South China Sea: The St. Regis Hong Kong, The St. Regis Sanya
• Middle East: The St. Regis Abu Dhabi, Corniche and The St. Regis Muscat

The capsule collection is also available at select Vilebrequin flagship stores in luxury hubs such as New York, Miami, London, Cannes, Hong Kong, and Dubai, as well as online at Vilebrequin.com.

Vilebrequin’s Legacy and Commitment to Sustainable Luxury

Founded in 1971 on the French Riviera, Vilebrequin has long been synonymous with vibrant resort wear and the joyful spirit of vacationing. The brand’s commitment to sustainability is woven into this collaboration through:

• Use of eco-conscious fabrics and manufacturing processes.
• The launch of the Foundation Vilebrequin, dedicated to marine conservation.
• Durable designs intended for lifelong enjoyment, reflecting a philosophy that true luxury is sustainable luxury.

Roland Herlory, CEO of Vilebrequin, affirms, “True luxury lives in the memories we create and pass on. Partnering with St. Regis helps us bring that spirit to families worldwide.”

Why This Collaboration Matters for Luxury Family Travel

This partnership is more than a fashion or retail collaboration; it represents a paradigm shift in how luxury hospitality brands engage families. It acknowledges the modern traveler’s desire for:

• Authentic, meaningful experiences that connect generations.
• Thoughtfully designed products that blend function, style, and storytelling.
• Sustainable luxury that respects the environment and future generations.

As family travel trends continue to evolve toward experiential and purposeful journeys, St. Regis and Vilebrequin set a new benchmark that other luxury brands will likely emulate.

Final Thoughts: Crafting Timeless Family Memories

For families seeking an exceptional vacation experience that balances elegance, adventure, and connection, the St. Regis x Vilebrequin capsule collection and associated resort programs offer a uniquely compelling proposition. By honoring tradition while embracing innovation, this collaboration invites guests to live exquisite moments that become treasured memories.

Quick Overview: Key Highlights

• Limited-edition capsule collection of swimwear, accessories, and family games.
• Inspired by the Astor family’s legacy and St. Regis Family Traditions program.
• Exclusive prints include “Family Traditions” and “King Cole Red” stripes.
• Immersive experiences like family meals, beach games, and art classes.
• Available at select global St. Regis Resorts and Vilebrequin flagship stores.
• Emphasis on sustainable luxury and marine conservation initiatives.

If you’re passionate about luxury family travel or inspired by heritage-driven resort experiences, this collaboration marks a new pinnacle in how we vacation as families—stylish, sustainable, and profoundly connected.