Wednesday, May 28, 2025
Travel technology leader Amadeus and South Korea’s largest low-cost airline Jeju Air have announced the extension of their strategic partnership through a new multi-year distribution agreement. This renewed collaboration ensures that travel agents and online sellers connected to the Amadeus Travel Platform will continue to have smooth and comprehensive access to Jeju Air’s full range of flight content. By maintaining this seamless connection, Amadeus travel sellers can offer their customers the latest flight options, competitive fares, and promotions from one of Asia’s fastest-growing low-cost carriers.
As part of this strengthened alliance, Jeju Air is advancing its adoption of the New Distribution Capability (NDC) standard by preparing to deploy the Navitaire NDC Gateway. This technology, built on modern data exchange protocols, marks a significant milestone in Jeju Air’s journey toward next-generation airline retailing. The implementation of NDC enables the airline to distribute more personalized offers, ancillary services, and dynamic pricing through travel agencies and online platforms. This move aligns with industry trends focused on enhancing the shopping experience and increasing revenue streams beyond traditional fare sales.
Jeju Air’s ongoing focus is to expand and deepen its distribution footprint across North and Southeast Asia. The airline aims to improve collaboration with travel trade partners and provide travelers with localized promotions tailored to specific markets. These efforts are designed to increase brand awareness and passenger volumes in key growth regions, ensuring Jeju Air remains competitive in an increasingly dynamic aviation landscape.
Founded in 2005, Jeju Air has grown rapidly to become South Korea’s largest low-cost carrier, employing over 3,000 people. The airline operates primarily from its hubs at Gimpo International Airport, Incheon International Airport, and Jeju International Airport, connecting domestic destinations and popular routes across Asia. Its expanding route network and focus on cost-efficiency have positioned Jeju Air as a major player in the competitive budget airline sector.
By continuing its partnership with Amadeus, Jeju Air benefits from a robust and reliable distribution platform that supports its commercial objectives. Amadeus Travel Platform’s extensive reach and advanced technology allow Jeju Air to efficiently manage inventory, optimize pricing, and connect with a global network of travel sellers. For travel agencies and customers, this means easier access to a broad selection of flights and services tailored to diverse travel needs.
This collaboration underscores the increasing importance of technology partnerships in modern airline distribution. As the travel industry evolves, airlines must leverage innovative solutions like NDC to offer richer content and flexible products. Amadeus’ role as a trusted technology provider helps carriers like Jeju Air navigate these changes while enhancing their market presence and customer engagement.
Jaepil Jung, Commercial Director at Jeju Air, explained: “Our continued collaboration with Amadeus allows us to better serve the regional and global travel trade and prepare for the future of distribution. As we continue to expand our operations, this partnership will help us meet the evolving needs of travelers.”
Travelers flying with Jeju Air can expect a wide array of travel options backed by the airline’s commitment to safety, affordability, and service. From convenient domestic hops to international journeys across Asia, Jeju Air continues to deliver value through its low-cost model, supported by strategic partnerships and technological innovation.
Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific at Amadeus, said: “The extended partnership with Jeju Air reflects our shared goal of delivering value to travel sellers and travelers alike. The airline joins a growing number of low-cost carriers adopting Amadeus’ advanced NDC technology to reach travel sellers worldwide. By ensuring access to Jeju Air’s content, including fares, schedules and group bookings, and by supporting the NDC roadmap, we are reinforcing Amadeus’ leadership in the region.
Overall, the extension of the Amadeus and Jeju Air agreement signifies a shared vision for growth and modernization in airline distribution. By combining Amadeus’ cutting-edge platform with Jeju Air’s expanding network and retailing capabilities, the partnership is well-positioned to meet the evolving demands of travel sellers and passengers across the region and beyond.
